Get a weekly dose of inspiration with our complimentary Brand Protection Innovation Series. Over 13 weeks, you’ll learn through live conversations how your peers, industry experts and practitioners across industries are tackling tough global supply chain issues.
Have a topic that you’d like to learn about or present? Email us at firstname.lastname@example.org.
VRS Blockchain: The solution for the pharma supply chain is here
Over 2% of pharma medication sold in the U.S. is returned by dispensers but eligible for resale. Beginning this November, in order to prevent counterfeiting and diversion, wholesalers are required to verify drug legitimacy before re-selling it. Over 95% of drugs that are resold will utilize the Verification Router Service on the blockchain-based MediLedger network. Susanne will review:– How brands are using the product verification solution and blockchain’s role
How do you protect 1,000,000,000 people every day?
Around the world, one billion people use Johnson & Johnson products on a daily basis. It is a monumental task to keep them all safe from illicit activity that can sneak into the supply chain. Meet the man behind the scenes who is responsible for the security features that are selected and applied to the various J&J products. In this discussion, David will cover:– A range of traditional through digital anti-counterfeiting and diversion technologies
Assessing brand integrity ROI: Insights from research and practice
The struggle to determine allocation and deployment of brand integrity resources is real. Companies seek to understand how well their strategy is performing and how to maximize effectiveness with finite resources. In this webinar, practical lessons on valuing brand integrity across industries will be discussed. As a total business solution, Jeremy will share:
– Key issues, preferred uses, and necessary elements of ROI assessment
– Insights into measuring performance based on a large benchmark study
– Results for conceptualizing what success means and the key components
Integrating print and anti-counterfeiting technologies into one multi-layered packaging solution
Why should we consider applying multi-level security technologies? Are there benefits to a layered approach? It’s widely understood that authentication techniques must be available for use by a variety of stakeholders including legal teams, investigators, supply chain players and finally consumers. Robert will share the anatomy of a multi-level anti-counterfeit label and discuss:– Why labels should provide maximum functionality for branding, product information and security
Industry 4.0 – The smart factory and how to get there
We live in a connected world. Data is driving everything forward—including manufacturing. Industry 4.0 creates a smart factory, with interconnected devices, machines and, yes, people. This allows for an immediacy of information available to smart systems and operators to make better functional decisions. This episode will introduce the concepts of Industry 4.0, and various approaches to applying the concepts and technology in manufacturing today. Yoel will discuss:
– A new manufacturing era that will rely on digital transformation including robots, augmented reality and artificial intelligence
– The success factors required to be a true Industry 4.0 player
– How virtual reality can be used to support remote teams
Business continuity and risk mitigation for the supply chain
Pandemic… Supply Chain… How many times have we all heard these words across media channels the past few months? We hear how the pandemic will make companies evaluate the safety of their current supply chain and the potential need to make adjustments to ensure effective product distribution in the future. Along with these changes will come threats—so the strategy for the “new-new” of your supply chain should include the ability to track and trace your products from manufacturing to the consumer in order to ensure legitimate products are being purchased. In this conversation, Greg will cover:
– How to evaluate your future supply chain and the protection strategy you should embrace
– Short and long term impacts on your “new” supply chain as you operationalize
– Current capabilities to build your protection strategy for the foreseeable future
Virtual brand protection training
Brand protection and supply chain security doesn’t get put on hold because people are spending more time at home these days. Just the opposite. Many companies find themselves struggling to meet business demands while their employee base is working remotely.
Now is the time to leverage resource availability to get yourself and your workforce trained to respond efficiently and effectively in the current climate while also preparing for when business returns to normal. During this discussion, Suzanne and Rachel will discuss:
– How to use this critical time to engage in remote learning
– What Systech is doing to respond to the changing needs
– What resources are available now and on our roadmap
Smart supply chain management begins with intelligent packaging
The terms active packaging, intelligent packaging, and smart packaging refer to product packaging design and systems. They help extend shelf life, provide product authentication and security, enable consumer engagement, improve logistics and recycling, and more. AIPIA is a global partnership that connects packaged goods manufacturers and processors across industries with innovations and the latest technology developments in the packaging arena. Join Eef in a lively discussion covering fast-moving and new business opportunities related to active and intelligent packaging. In this episode, topics include:
– What is a “smart packaging” ecosystem and why does it matter
– A review of the most promising packaging technologies and key benefits
– The evolution of smart packaging for intelligent logistics across the supply chain
Why pharma should aggregate now
As part of the FDA’s Drug Supply Chain Security Act (DSCSA), serialization was introduced to underpin the agency’s desire for a safer and more secure domestic pharmaceutical supply chain. An additional element becomes mandatory in 2023 with the requirement for an “interoperable supply chain”—accomplished primarily using aggregation of serialized products into serialized cases and onto serialized pallets. Serialization and aggregation are both intended for supply chain security. But is that their only benefit? Is there a further digital protection solution that can be built on serialization? This series session will cover:
– The impact of aggregation on packaging
– Why aggregate before you “have” to
– Blending analog serialization with digital authentication in pharma
More new episodes added each week. Check back soon to see what's next.