How to safeguard products, consumers & ROI
Part 1: Blueprint for Brand Protection
In this webinar you will:
Date | On-Demand
Duration | 45 Minutes
Part 2: Blueprint Workshop
In this 90-minute virtual Brand Protection Blueprint workshop. Brand leaders from Johnson & Johnson, UL, Excellis Health and Pfizer will discuss their real-life experiences implementing and running a brand protection program.
Join the Brand Protection Blueprint workshop to:
Date | On-Demand
Duration | 90 Minutes
Dr. Jeremy Wilson is a Professor of the School of Criminal Justice at Michigan State University, where he founded and directed for ten years the Center for Anti-Counterfeiting and Product Protection. As a scholar, educator, technical assistance provider, and advisor, Dr. Wilson has spent decades working hand-in-hand with industry, law enforcement, government, and other institutions to bring science to the development, implementation, and evaluation of strategies to protect intellectual property, bolster brand protection, and promote public safety. His current research centers on the development of a total business solution approach to brand protection, brand protection ROI, and police staffing.
Steve is a brand marketing and product management expert with over 25 years of experience. He’s worked in a myriad of vertical industries with enabling technologies including anti-counterfeiting, supply chain and product lifecycle management. As a thought leader, Steve has written several white papers and is a frequent contributor of content to global industry publications across pharmaceutical and consumer packaged goods industries. His specialty areas include supply chain security, traceability, blockchain and brand/consumer protection.
Brand Protection and Product Security, Johnson & Johnson
Brand Protection Senior Manager, Global Security & Brand Protection Innovation, Underwriters Laboratories, LLC (UL)
Managing Consultant/Brand Protection, Excellis Health Solutions, LLC
Senior Director, Strategic Intelligence, Planning & Analytics, Pfizer
Webinar originally aired 02/17/21.
Workshop originally aired 03/03/21.