How to safeguard products, consumers & ROI

Your brand image is one of your company’s greatest assets. How well is it protected? Every day, criminals find new ways to profit by counterfeiting and diverting products. Your brand value is at risk, and so are your consumers and your bottom line.
 
Unfortunately, many companies have been too reactive—initiating brand protection programs that are passive, piecemeal and unsustainable. What you need is a proven, proactive framework.
 
Don’t miss this two-part seminar with our guest Dr. Jeremy Wilson, Professor, MSU, School of Criminal Justice. Learn about a proven, holistic and proactive approach to brand protection—built on extensive field research with brands across many industries.
 
WHO SHOULD ATTEND? Product manufacturers looking to establish a new brand protection program or optimize an existing program.

Part 1: Blueprint for Brand Protection

In this webinar you will:

  • Receive a framework for creating a brand protection program
     
  • Learn how to apply the framework to your own business
     
  • Learn how to become highly strategic, proactive and evidence-based in your fight against product counterfeits & brand infringements
     
  • Learn why you need a brand protection strategy

Date | On-Demand
Duration | 45 Minutes

Watch "Design a Brand Protection Blueprint That Works" - Part One

Part 2: Blueprint Workshop

In this 90-minute virtual Brand Protection Blueprint workshop. Brand leaders from Johnson & Johnson, UL, Excellis Health and Pfizer will discuss their real-life experiences implementing and running a brand protection program.

Join the Brand Protection Blueprint workshop to:

  • Learn how to put this framework into practice
     
  • Ask questions and receive direct advice about the brand protection issues that concern you most.
     
  • Hear from major brands who have employed this framework—the advantages, the challenges and how they overcame them
     
  • Learn how to get support within your organization for a brand protection program 

Date | On-Demand
Duration | 90 Minutes

 

Watch "Design a Brand Protection Blueprint That Works" - Part Two

Speakers

jeremy-wilson_150x150Dr. Jeremy Wilson
Professor of the School of Criminal Justice, Michigan State University (MSU)

Dr. Jeremy Wilson is a Professor of the School of Criminal Justice at Michigan State University, where he founded and directed for ten years the Center for Anti-Counterfeiting and Product Protection. As a scholar, educator, technical assistance provider, and advisor, Dr. Wilson has spent decades working hand-in-hand with industry, law enforcement, government, and other institutions to bring science to the development, implementation, and evaluation of strategies to protect intellectual property, bolster brand protection, and promote public safety. His current research centers on the development of a total business solution approach to brand protection, brand protection ROI, and police staffing.

 

steve-tallantSteve Tallant
Senior Director, Market
Development, Systech

Steve is a brand marketing and product management expert with over 25 years of experience. He’s worked in a myriad of vertical industries with enabling technologies including anti-counterfeiting, supply chain and product lifecycle management. As a thought leader, Steve has written several white papers and is a frequent contributor of content to global industry publications across pharmaceutical and consumer packaged goods industries. His specialty areas include supply chain security, traceability, blockchain and brand/consumer protection.

 

Workshop Panelists

David Yingling
Brand Protection and Product Security, Johnson & Johnson

Jason Daniels
Brand Protection Senior Manager, Global Security & Brand Protection Innovation, Underwriters Laboratories, LLC (UL)

Sean O’Hearen
Managing Consultant/Brand Protection, Excellis Health Solutions, LLC 

Neil Campbell
Senior Director, Strategic Intelligence, Planning & Analytics, Pfizer

 

Webinar originally aired 02/17/21.
Workshop originally aired 03/03/21.

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