New digital packaging technologies are revolutionizing brand protection.

The threat of counterfeiting and diversion continues to threaten the healthcare industry, requiring organizations to find better ways to track, trace and protect their products as they travel from manufacturing to patient. There’s also the need to keep pace with emerging interactive packaging technologies that derive added value in terms of data analytics and consumer engagement. The emerging field of connected packaging has the potential to address these challenges while delivering powerful insights across a company’s supply chain.

In this 45-minute webinar we will discuss:

  • What is driving the industry to look for better brand and supply chain protection

  • Powering up brand protection with digital authentication technology

  • Innovation driving the connected patient to the manufacturer—the possibilities

Date | On-Demand
Duration | 45 Minutes

Watch "Connected Packaging for Pharma––Supply Chain Protection and Insight"

Speakers

avi-chaudhuri-b&wAvi Chaudhuri, PhD
Chief Scientist, Systech

 

Dr. Avi Chaudhuri spearheads Systech’s brand protection technological development and expansion. In this role, he is responsible for harnessing and evolving the company’s tech potential to enable customers to fight the ongoing threat of counterfeiting.

Prior to joining Systech, Chaudhuri designed and deployed serialization, traceability and brand protection programs for some of the largest companies in the world. He introduced the concept of mass serialization to the Indian pharmaceutical industry, allowing patients to authenticate their drug purchases via a national SMS program. Chaudhuri has also authored several manuscripts and white papers on technology solutions to combat counterfeiting which have had significant impact on shaping public policy and protecting consumers. 

 

SeanOHearen_headshot_100x100Sean O'Hearen
 Managing Consultant for Brand Protection, Excellis Health Solutions

Sean O’Hearen, is the Managing Consultant for Brand Protection at Excellis Health Solutions. Sean has expertise in Brand Protection providing strategy, business planning, operations and communications to support global business stakeholders and brand protection professionals. He brings 30-plus years of business and leadership experience, including expertise in management, business development, marketing, operations, project management and data and analytics.

 

steve-tallantSteve Tallant
Senior Director, Market Development, Systech


Steve Tallant is a software product management and marketing expert, with more than 25 years of experience exclusively in the software industry. Steve has worked in a myriad of vertical industry domains and software solutions including J2EE middleware, information lifecycle management and finance solutions. Prior to starting his career at Systech, Steve held various product management positions at IBM, Hewlett Packard and Vertex, Inc. He is also a frequent guest lecturer and panelist for the Information Technology department of the Villanova School of Business.

 

Originally aired, Jan 16, 2020

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