New digital packaging technologies are revolutionizing brand protection.

Virtually all brands face the threat of counterfeiting and gray market trading. But there are other supply chain challenges concerning the brand owner. The need to keep pace with interactive packaging technologies for consumer engagement is certainly one. At the same time, rapidly expanding global supply chains make it difficult to know exactly where their products are and if they are being sold by trusted partners as intended.

The transformations now taking place in the emerging field of connected packaging have the potential to address all these product challenges—protection, engagement, traceability—while delivering powerful supply chain insight.

In this 45-minute webinar we will:

  • Compare available digital packaging technologies—their
    pros and cons

  • Discuss how connected packaging can elevate supply chain security with critical product data

  • Explore the possibilities of anti-counterfeiting via mobile engagement

Date | On-Demand
Duration | 45 Minutes

Watch "The Promise of Connected Packaging—from Brand Protection to Consumer Insight"


steve-tallantSteve Tallant
Senior Director, Market Development – Solution Marketing Group, Systech

Steve is a software product management and marketing expert, with more than 25 years of experience exclusively in the software industry. He has worked in a myriad of vertical industry domains and software solutions including J2EE middleware, information lifecycle management and finance solutions.  Steve joined Systech after over ten years in IBM’s Software Group. While at IBM, Steve was recognized twice with a President’s Volunteer Service Award for his dedicated service to several charitable organizations. He was selected to President’s Club at Princeton Softech (later acquired by IBM) for his contributions to the organization.

avi-chaudhuri-b&wAvi Chaudhuri, PhD
Chief Scientist, Systech

Dr. Avi Chaudhuri spearheads Systech’s brand protection technological development and expansion. In this role, he is responsible for harnessing and evolving the company’s tech potential to enable customers to fight the ongoing threat of counterfeiting.

Prior to joining Systech, Chaudhuri designed and deployed serialization, traceability and brand protection programs for some of the largest companies in the world. He introduced the concept of mass serialization to the Indian pharmaceutical industry, allowing patients to authenticate their drug purchases via a national SMS program. Chaudhuri has also authored several manuscripts and white papers on technology solutions to combat counterfeiting which have had significant impact on shaping public policy and protecting consumers.

SeanOHearen_headshot_100x100Sean O'Hearen
Managing Consultant for Brand Protection, Excellis Health Solutions

Sean O’Hearen, is the Managing Consultant for Brand Protection at Excellis Health Solutions. Sean has expertise in Brand Protection providing strategy, business planning, operations and communications to support global business stakeholders and brand protection professionals. He brings 30-plus years of business and leadership experience, including expertise in management, business development, marketing, operations, project management and data and analytics.

Originally aired 11/12/2019