Brand Protection and Anti-Counterfeiting in Emerging Markets



Guest: Anthony Petrolonis, General Manager, Health and product Safety - Interflow Group

Though fake products can be found anywhere, many consumers living in modernized societies primarily associate counterfeit goods with street vendors and shady websites. Few would think of a chain grocery store, department store or pharmacy as a marketplace for counterfeits. It's the complete opposite for consumers in emerging nations who have serious challenges with purchasing authentic and safe products in every marketplace, every day.

In this 29-minute webinar, we'll discuss:

  • The consumer and why consumer engagement matters more in markets where there is little to no brand protection for product distribution
  • How to protect people and products in developing economies
  • A brand combat strategy for Pakistan and surrounding countries, where having a brand is only confirmed by it being counterfeited

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