Brand Protection and Anti-Counterfeiting in Emerging Markets
Guest: Anthony Petrolonis, General Manager, Health and product Safety - Interflow Group
Though fake products can be found anywhere, many consumers living in modernized societies primarily associate counterfeit goods with street vendors and shady websites. Few would think of a chain grocery store, department store or pharmacy as a marketplace for counterfeits. It's the complete opposite for consumers in emerging nations who have serious challenges with purchasing authentic and safe products in every marketplace, every day.
In this 29-minute webinar, we'll discuss: