Serialization is simply the end of the beginning.

Serialization is a great achievement for the pharmaceutical industry. However, most executives now realize it has fallen short of the end goal—to protect people from the dangers of drug counterfeiting and diversion.

With counterfeiting and diversion on the rise, it’s clear that serialization is only part of the solution. But is it possible to leverage your existing serialization investment for greater value, increased patient safety and ongoing brand protection.

In this 45-minute webinar, Systech's Chief Scientist Dr. Avi Chaudhuri discusses:

  • Cost-effective solutions to prevent counterfeiting and diversion that are being used by the industry today

  • How to digitally connect your product and gain real-time insight as it moves across the supply chain, without adding anything to your existing package labeling

  • Ways to stay innovative and add value to consumers with mobile and engagement programs

  • Why patient adherence data and analytics can help your organization gain a competitive advantage

Date | On-Demand
Duration | 50 Minutes

Watch: "Securing Business Benefits Beyond Serialization"

Speaker Bio

avi-chaudhuri-100x100Avi Chaudhuri, PhD
Chief Scientist, Systech

Dr. Avi Chaudhuri spearheads Systech’s brand protection technological development and expansion. In this role, he is responsible for harnessing and evolving the company’s tech potential to enable customers to fight the ongoing threat of counterfeiting.

Prior to joining Systech, Chaudhuri designed and deployed serialization, traceability and brand protection programs for some of the largest companies in the world. He introduced the concept of mass serialization to the Indian pharmaceutical industry, allowing patients to authenticate their drug purchases via a national SMS program. Chaudhuri has also authored several manuscripts and white papers on technology solutions to combat counterfeiting which have had significant impact on shaping public policy and protecting consumers.

This webinar originally aired June 19, 2019