The future of brand protection technology is the blockchain-enabled supply chain

The global value of pharmaceutical counterfeiting is $200B annually. More staggering is the forecasted value of the grey market will reach almost $3 trillion by 2022. When fake or diverted products enter the market, patient safety is jeopardized, people lose confidence in the medicines they trust, and company revenues suffer. The long and winding road of serialization has ended and most executives now realize that serialization alone can’t solve the escalating problems.

It's time to develop supply chain technologies that truly ensure safe, connected, and authentic pharmaceutical products.

Join Joe Lipari, Director of Cloud Products at Systech, and special guest Peter Bryant, COO of FarmaTrust, as they explore the path to the future -- from compliance beyond the barcode to the blockchain-enabled pharmaceutical supply chain. 

What You'll Learn in This Webinar:

  • The shortcomings of today's product and brand protection technologies.
  • Why look towards blockchain as an advanced technology to combat global brand protection issues? How is it different?
  • How to best understand the global pharmaceutical supply chain trust network using blockchain characteristics.
  • Why the things that are necessary for trust and honesty in the supply chain are delivered by blockchain.
  • Get a glimpse into real tests and use cases that prove the value of including unique item-level e-Fingerprinting with secure blockchain records and protocols that connect the physical to the digital.

Date | On Demand Webinar
Duration | 50 Minutes

Watch "Exploring Blockchain Enabled Brand Protection"

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Featured Speakers

Joe-Lipari_100x100Joseph Lipari
Director of Cloud Products
Systech

Joe Lipari is the Director of Cloud Products for Systech and Global Product Manager for cloud-based traceability and serialization solutions.  Joe is skilled at communicating complex technical topics to C-level executives as well as technical listeners. His formal education background is computer science/information systems. He has worked at Systech for over 15 years. In his current role, Joe is responsible for the go-to-market strategy and product roadmap for the Systech UniTrace® track and trace platform and blockchain-enabled brand protection solutions.

PeterBryant_100x100Peter Bryant
COO
FarmaTrust

As COO of FarmaTrust, Peter is planning, coordinating and managing the company’s strategic business operations towards achieving the vision and mission of protecting the vulnerable by eliminating deadly counterfeit medications on a global scale. Before joining the board of FarmaTrust, Peter has successfully created and grown businesses, realised value through trade sales and been involved in a Management Buy In (MBI) of Guardian IT which later resulted in a full market flotation on the London Stock Exchange. He is familiar with obligations of operating a company, directors duties and holds a number of Chairman and Non-executive directorships of technology companies.

Originally aired December 18, 2018

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